Co-founded and imagined by Laurène and Victoria, Utopy was born between Lyon and Los Angeles. Professional designers and friends since high school, they created Utopy to offer a new vision of natural beauty.

Utopy is a collection of hair care products designed with plants and botanical extracts that celebrate our connection to nature. Their mission is to reinvent and shake up the codes of natural beauty through a creative approach to offer surprising, high-performance products that we want to use on a daily basis.

Minimalist but sophisticated, their formulas are developed based on plants from French organic farming and responsible sectors. Selected for their real effects on the hair, they are used meticulously to retain all of their benefits.